Book Recommendation: Heaven's Forgotten
9 years ago
If my family were totally honest we would admit that food is our religion. It’s our most important pastime, our biggest obsession and greatest source of pleasure and strife. Food was the biggest reason our disparate clan put down roots in New Orleans, a place that has transformed food, drink and generally carrying on into high art.
Betty Crocker represents the highest development of the feminine principle that social engineering has to offer. The name "Betty" was chosen because "this is one of the most familiar and somehow the most companionable of family nicknames." Her personality was designed by consulting psychologists. Betty Crocker was to represent the giving impulse, the source of sustenance, 'the mother figure to whom normal men and women turn all their lives to find the springs of confidence."
A well-known commercial artist was hired to giver her a face. The portrait was designed to appeal to all European ethnic groups: her brow and skull were Nordic, her eyes Irish, her nose classic Roman. As General Mills exclaimed, "the perfect composite of the twentieth-century woman."
"If I ever do have a meaningful conversation with my grandma, I’d like to ask her how to make Fry bread, but I think it might be one of those things that you have to learn how to do after years of helping and observation."
"She didn't speak English to us and so I was instructed to follow gramma around the kitchen and watch her every move...from choosing the right bowl to mix up the dough to placing the finished bread into a bed of paper towels.”
"Champagne was discovered by a Catholic monk," said Bernard. "Took one swallow and burst out of his cellar yelling, 'I'm drinking stars, I'm drinking stars!' Tequila was invented by a bunch of brooding Indians. Into human sacrifice and pyramids. Somewhere between champagne and tequila is the secret history of Mexico, just as somewhere between beef jerky and Hostess Twinkies is the secret history of America."
"When my friends and I opened the doors of our new restaurant Chez Panisse in 1971, we thought of ourselves as agents of seduction whose mission it was to change the way people ate. We were reacting against the uniformity and blandness of the food of the day. We soon discovered that the best-tasting food came from local farmers, ranchers, foragers, and fishermen who were committed to sound and sustainable practices. Years later, meeting Carlo Petrini for the fist time, I realized that we had been a Slow Food restaurant from the start. Like Carlo, we were trying to connect pleasure and politics--by delighting our customers we could get them to pay attention to the politics of food.
Carlo Petrini is the founder of the Slow Food movement and an astonishing visionary. Unlike me, he grew up in a part of the world with a deeply traditional way of eating and living, where he learned an abiding love for the simple, life-affirming pleasures of the table. When he saw this way of eating in Italy start to disappear, he decided to do something about it. Slow Food began as an ad hoc protest against fast-food restaurants in Rome, but it has grown into an international movement built on the principles he sets forth in these pages."